Coca Cola® | Drink it, Live it.
I was tasked with an important Coca-Cola global project: To develop the creative execution for Drink it, live it, consistent with Coca-Cola brand and Sharing strategy and the target’s context, in order to increase Coca-Cola’s connection to connection while creating a unique value proposition.
Instead of major global tensions, contemporary issues are more tangible, such as polarisation, loneliness, migration and diversity. In an iconic and systemic way, I explored symmetry using front views to generate consistency. The Coca-Cola swoosh is the key, central compositional element, and the bottle is the center of the stories, through the precise photography.